Here's how much Americans expect to spend on the Super Bowl for 2025
The Super Bowl is less than two weeks away!
According to LendingTree, nearly a third of Americans plan to watch the Kansas City Chiefs take on the Philadelphia Eagles. However, they plan to spend less on activities related to the big game this year. That includes everything from food and fan merchandise to sports betting and Taylor Swift.
To be exact, the survey revealed that 75% of Americans say they’ll watch the Super Bowl, but 31% of those who’ll watch say they’ll spend less on the big game this year.
By the numbers:
Researchers said those who plan to watch the game said they expect to spend $142 on average on terms like food, beverage and fan gear. However, the figure is still up 22% from $116 in 2024.
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When it comes to sports betting, 41% of Super Bowl viewers said they’ll place bets related to the game, led by 66% of Gen Zers, 59% of parents of young kids, 56% of millennials and 51% of men.
For those who are placing bets, 63% said sites such as DraftKings or FanDuel, up from 52% last year. Additionally, 41% will bet casually between family and friends, and 25% will use in-person options.
When it comes to singer-songwriter Taylor Swift, nearly a quarter of Americans said she has impacted them, with 14% gaining NFL interest and 10% losing it. Furthermore, 17% said they hate what she has done to the league. However, 39% of Gen Zers and 31% of millennials say she has impacted how much they spend on football.
What channel is the Super Bowl on?
Super Bowl LIX is on FOX and FOX Deportes. There will be plenty of gameday coverage on your local FOX station as well as FS1; details will be released soon.
FS1 plans special coverage on Friday before the big game. Here’s the schedule for February 7, 2025:
- 12 p.m. ET: First Things First
- 1 p.m. ET: The Facility
- 2 p.m. ET: SPEAK
- 3 p.m. ET: Breakfast Ball
- 4 p.m. ET: The Herd with Colin Cowherd
RELATED: How to watch, stream Super Bowl LIX
How do I stream the Super Bowl?
Super Bowl LIX will be streaming for free on Tubi in 4K, and you’ll be able to find more than just the game there.
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Olivia Culpo is hosting the first-of-its-kind live pre-show, Tubi Red Carpet at Super Bowl LIX. Starting at 3:30 p.m. ET, the show covers the celebrity, fashion, and culture behind America’s biggest sports event live from Caesars Superdome.
Fans can get ready by tuning into the NFL Channel on Tubi to catch its Countdown to the Super Bowl starting Jan. 28, with historical Super Bowls, iconic halftime shows, best of NFL Honors, NFL analysis and more.
Where is Super Bowl LIX?
Super Bowl LIX is being played at the Caesars Superdome in New Orleans, Louisiana.
New Orleans was originally supposed to host Super Bowl LVIII in 2024, but when the NFL decided to extend the regular season by a game, the move pushed the Super Bowl into conflict with the city’s Mardi Gras celebrations, so the game was moved to Las Vegas and awarded Super Bowl LIX to New Orleans for 2025, when Mardi Gras falls in March.
What time is Super Bowl LIX?
Kickoff for Super Bowl LIX will be 6:30 p.m. ET on Sunday, February 9, but coverage will start much earlier on FOX, FS1, and Tubi.
Who won the Super Bowl last year?
The Kansas City Chiefs won the AFC and faced the NFC champion San Francisco 49ers in Super Bowl LVIII. The Chiefs won 25-22, with Patrick Mahomes taking the MVP.
The Chiefs will be going for an unprecedented three-peat this year after winning the Super Bowl each of the last two years.
Who’s performing at the Super Bowl?
Jon Batiste will perform the national anthem at Super Bowl LIX, while Trombone Shorty and Lauren Daigle will perform "America the Beautiful" and Ledisi will perform "Lift Every Voice and Sing."
Kendrick Lamar will headline the Super Bowl halftime show.
The Source: Chris Boex contributed to this report. Information from FOX, FOX Sports, and the NFL was used in this report. This station is owned by FOX. This story was reported from Los Angeles. The information in this story primarily comes from a LendingTree survey and data collected from respondents regarding their plans and spending habits for Super Bowl activities. LendingTree commissioned QuestionPro to conduct an online survey of 2,039 U.S. consumers ages 18 to 79 from Jan. 2 to 6, 2025. The survey was administered using a nonprobability-based sample, and quotas were used to ensure the sample base represented the overall population. Researchers reviewed all responses for quality control. This story was reported from Los Angeles.
Watch the Super Bowl LIX live & free! Coming to you live from Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Tune in to pregame shows starting at 2 p.m. ET with the big game on at 6 p.m. ET. Watch on FOX or stream live & free on Tubi. Note: Must be signed in to watch.