Plant City prepares for smaller, safer Strawberry Festival

Loading Video…

This browser does not support the Video element.

Here’s what’s different at this year’s Strawberry Festival

Lloyd Sowers reports

The Florida Strawberry Festival opens Thursday with measures to curb the spread of COVID-19 and expectations of smaller crowds than in past years.

Organizers decided to go on with the annual festival in Plant City, but without the usual line-up of big-name musical acts.

Health department officials advised organizers that social distancing could not be achieved at the concert venue.

"We have an 11,000-seat arena that we’re not going to be able to use because there’s no way to social distance to keep people safe," said Paul Davis, president of the Florida Strawberry Festival. "That was a big paradigm shift for us to change that direction."

White strawberries hit Florida grocery store shelves

Shoppers in Florida can now try white strawberries for themselves. The hybrids, called "pineberries," actually get their name from their pineapple scent.

MORE: Florida Strawberry Festival tickets go on sale

Davis said the festival spent over $600,000 for touch-free bathrooms, sanitizer stations, air scrubbers, and other equipment to stop the spread of COVID-19. He said guests will be "strongly advised" to wear masks on the festival grounds and masks will the mandatory in buildings and enclosed tents.

Davis said the festival normally draws 500,000 to 600,000 people in its 10-day run. He expects 50-70% of normal attendance during this year’s festival.

Loading Video…

This browser does not support the Video element.

White strawberries with a peachy pineapple fragrance and flavor

They're being called pineberries because they kind of smell like pineapple, but don't let these white strawberries fool you. They're ripe for the picking.