Search for driver underway after Bradenton woman killed by pickup truck

BRADENTON, Fla. - Orange circles on U.S 41 spray-painted across three lanes of traffic, paint a picture of a woman's final moments.

"Unfortunately she did not look for traffic, as she was making her way across she was struck and killed," said Trooper Ken Watson.

Troopers said the 24-year-old woman was dead in the road. The driver who struck her took off.

"Without a doubt the person involved in this crash, they know they hit somebody and they chose to leave the scene," said Trooper Watson.

Troopers said based on evidence left at the scene and surveillance footage they're looking for a Ford F-150 Pickup Harley Davidson edition. It's a truck that should standout.

FHP provided this image of the suspect truck.

"That is a black and orange pick up truck, rather specific," said Trooper Watson.

Flashing lights and traffic homicide investigators caught the attention of employees at Mowers Inc.

"There's a lot of people on foot, mostly on the sidewalks. The road is super busy so you don’t see a lot of people just crossing," said Ray Harney.

Ray Harney is the general manager. He can't understand why the driver didn't stop.

"It's sad that somebody could just hit someone and just keep going," he said.

As troopers continue their investigation, their message for the driver is a simple one.

"Bottom line is they need to step up to the plate. Do the right thing and turn themselves in," said Trooper Watson.

Anyone who may have witnessed the crash or witnessed the suspect vehicle fleeing the scene is asked to call *FHP (*347) or 239-938-1800.