Zephyrhills craft distillery creates memorable experience for customers

ZEPHYRHILLS, Fla. - For the employees of Dunamis Premium Spirits, providing customers with a memorable experience is key. 

"Dunamis is an ancient Greek word that means the highest level of excellence and greatness," said Victor Young, the founder of Dunamis Premium Spirits. "Our motto is ‘we create premium spirits for extraordinary people.’"

The Zephyrhills craft distillery produces a variety of different products, focusing primarily on bourbon. Young loves running a business in his hometown, for many reasons. 

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"We're in the city of pure water, and everyone knows that every great spirit and pizza, of course, starts with a great water source," he said. 

After great water, Young said great testing is the next vital step when launching a new product. The example he cites is Zulu Hotel Airman’s Gin, which he said went through 60 different variants before a decision on a recipe was made. 

"I've learned that it's not always about what I like. It's always about what the customer likes," he said. "We wanted to make sure we got as much feedback as possible to understand what they experienced, what they tasted, and how the flavor profile presented itself to them as well."

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Much of that tasting and recipe-tinkering occurs at their in-house lab, which is at their headquarters. HQ also has a tasting room for customers. 

"Having a bad day? We have something for you. Having a great day? We have something for you. You want to celebrate? We have something for you here," Young said with a smile. 

Dunamis can produce up to 250,000 gallons of products a year. Their products are sold in a variety of local stores, and they ship across the country. 

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"It's an amazing experience to watch someone enjoy a spirit that you've put so much work into," Young said. "The team gets to see. This is what all our hard work went towards. There's nothing like being able to create something that people enjoy."

For more information, visit dunamispremiumspirits.com.